Pickfords Case Study

Business Overview

With a 400-year heritage, Pickfords is the UK’s leading removals and storage company offering complete packaging and removal services to customers in the UK. The company also offers international removal services to all corners of the globe through its international network and storage facilities.

The Brief

Pickfords needed a new web content management and lead generation platform that could provide a seamless web browsing experience and help potential customers find relevant information about their services easily. The need was for a website built on the latest technologies with a special emphasis on mobile design that could maximise Pickfords’ online presence and reach.

Solutions Overview

We selected the Sitefinity CMS for its flexibility, and extensibility to connect the website to various data platforms seamlessly to support efficient processing of web leads.

• We built new templates that were responsive and worked across a wide range of device types and resolutions.
• We added new content sections and new conversion forms to empower the brand to the fullest.
• Modules like online enquiries, searching specific countries using keywords, and interaction with social channels and pages about a specific promotion that offers pieces of feature content were added for a better user experience.
• Keeping the load time down was also another big priority and so we maintained a slim look and feel and fast loading of the site. Our developers and designers created the site so that the navigation of a very large number of products and services was easily accessible across all device types.