“Our new website enables us to give our existing clients the information they need to work with us more
effectively and supports our work for major accounts. It’s also a great platform to showcase
the latest contracts we’ve been awarded across the UK. ”
The Brief
Route One is a leading name in the field of Bridge, Highways and Rail maintenance and protection and undertakes major maintenance and installation projects across the UK. Offering a range of sophisticated technical products and services in a highly competitive market, Route One needed a website to engage existing and prospective clients and reflect the company’s position as a market leader.
Our Approach
Working in partnership with leading branding agency Beautiful Minds, who produced the creative design and UX for the new website, IDS Logic developed a fully responsive web platform to drive online enquiries. The WordPress CMS offers the Route One team simple control of content while a resource library provides a central online hub for technical resource information, organised to meet the needs of Route One’s targetted verticals.
The Outcomes
Since the very earliest stages after launch, the website has proved an invaluable lead generation platform for Route One, supporting the acquisition of notable accounts from leading names across the UK. As Route One continues to go from strength to strength, the website provides the platform to share important company developments with the market.
To find out more about our digital development services, please call 0113 815 0160 or contact us below.
